Launching in 2026, The Brand Ambassador Academy (BAA) is a pioneering new department within Elementary Trade Marketing Ltd (ETM), poised to revolutionise professional development within the dynamic global drinks industry. 

The BAA is dedicated to cultivating a new generation of highly skilled and commercially savvy professionals, offering a clear pathway for growth whether one aspires to be a frontline storyteller as a Brand Ambassador, a strategic architect in Brand Marketing, a crucial link in Trade Marketing, or a driving force in Sales.

In partnership with WSET Global, the BAA is developing a structured, industry-leading qualification specifically designed to empower professionals at every stage of their journey. 

Recognising that the drinks industry demands a unique blend of product knowledge, commercial acumen, and strategic insight, the Academy's meticulously crafted levels will cover everything from foundational product understanding and advocacy skills to advanced sales strategies, brand leadership, and global market expansion. 

Through expert-led sessions, interactive workshops, real-world case studies, and practical assessments, the BAA is committed to equipping individuals with both theoretical understanding and practical application, fostering the future leaders of the global drinks industry.

Beyond its educational platform, The Brand Ambassador Academy will also serve as a comprehensive solution for brands seeking top-tier talent. 

The BAA will manage the entire lifecycle for Brand Ambassadors, including recruitment, training, performance tracking, day-to-day management, and communications with client brands. A dedicated talent portal will allow drinks professionals to register, access training, and be matched with brands ensuring that Elementary Trade Marketing Ltd can supply highly trained, licensed, and market-ready Brand Ambassadors, Marketeers & sales people globally. 

Join the BAA on this transformative journey and elevate your career to the next level.