START UP BRANDS
BRAND CREATION
BUILDING DRINKS BRANDS FROM CONCEPT TO MARKET READY
At Elementary Trade Marketing, we help you bring your drinks brand to life from the ground up.
Whether you're starting with a rough concept or a fully formed idea, we’ll help identify where your brand can fill a genuine gap in the market.
With deep expertise across all drinks categories—spirits, RTDs, no & low, beer, cider, and beyond—we guide you through naming, proposition development, and early-stage visual identity.
From initial ideation through to product development, regulatory setup, and packaging design, we’re with you at every step to build a brand with purpose, relevance, and commercial viability.
BRAND STRATEGY
CREATE 360º BRAND STRATEGIES TO BRING YOUR BRAND TO LIFE WITH PRECISION
Turning your idea into a high-performing brand requires a clear plan—and that's where we come in.
We'll work closely with you to shape a comprehensive 12–18 month brand strategy that covers everything from market positioning and target audience to product roadmap and launch timing.
Whether your focus is retail, the on-trade, or direct-to-consumer, we’ll tailor your route-to-market approach accordingly.
Our aim is to bring structure to your brand’s ambition, ensuring every move supports long-term growth and commercial traction.
360º COMMERCIAL BUILD AND SALES STRATEGY
CONSTRUCTION OF COMMERCIAL FRAMEWORK AND SALES TEAM INFRASTRUCTURE
We take a full-spectrum approach to building your commercial model, blending market insight with practical sales planning.
Starting with your brand ethos and a thorough competitor analysis, we’ll develop COGS models, channel-specific pricing, and a go-to-market sales strategy.
We’ll support recruitment of your sales team, help create pitch decks, pricing calculators, and account trackers, and set up systems for forecasting and budgeting.
The result is a robust, scalable commercial foundation that supports your brand across all channels—from premium on-trade to retail and beyond.
360º BRAND AND TRADE MARKETING STRATEGY
DEVELOPMENT OF BRAND ARCHITECTURE, TOOLKITS AND TRADE ENGAGEMENT PLANS
With your brand strategy and commercial plans in place, we’ll build a powerful marketing and trade activation framework to match.
From toolkits and POS to launch campaigns, we craft both brand and trade marketing strategies that engage customers, convert listings, and build loyalty.
Where relevant, we’ll also design a bespoke advocacy strategy—including ambassador recruitment and training.
Whether you're launching in one city or multiple markets, we’ll help you tell your story in the right way, with the right tools, to drive brand equity and sales for the long term.
PRE-LAUNCH PLANNING AND DIGITAL MARKETING SUPPORT
EXECUTION OF PRE-LAUNCH STRATEGY AND DIGITAL MARKETING COORDINATION
A successful launch doesn’t happen by accident—it’s planned down to the last detail.
We’ll work with you to map out your entire pre-launch timeline, identify key milestones, and coordinate with internal or third-party teams to ensure everything from PR to social media and digital advertising is on point.
We can support briefing and managing digital content creation, performance marketing, and influencer activity to ensure your brand launches with maximum visibility and impact.
From internal readiness to public-facing buzz, we make sure you're set for a successful market entry.
POST-LAUNCH GROWTH AND STRATEGIC BRAND SUPPORT
ONGOING BRAND DEVELOPMENT, COMMERCIAL GROWTH AND STRATEGIC OPTIMISATION
Launching is just the beginning—sustained growth comes from consistent support and smart strategy.
We provide ongoing guidance and hands-on support through the critical first 18 months after launch, helping to track progress against your original forecast and adapt your strategy where needed.
From refining your sales approach and marketing tactics to evaluating performance data and identifying new opportunities, we’ll ensure your brand remains agile and on course.
Whether you need help expanding distribution, activating in new markets, or evolving your toolkit as the brand matures, we’ll be right beside you to support the journey and build long-term success.
PRICING
At ELEMENTARY we work with a bespoke pricing structure dependant on your business needs.
I work with you and your team to assess which services are most relevant and we build a package around your business ensuring full 360º support with world class after care
For a quote, please contact me and we can arrange a free consultation at a time that suits you to discuss your business needs and build your service pack together.